Tuesday, June 25, 2024

OpenAI has ChatGPT. Google has the Bard chatbot. Microsoft has its Copilots. On Tuesday, Amazon joined the chatbot race and announced an artificial intelligence assistant of its own: Amazon Q.

The chatbot, developed by Amazon’s cloud computing division, is focused on workplaces and not intended for consumers. Amazon Q aims to help employees with daily tasks, such as summarizing strategy documents, filling out internal support tickets and answering questions about company policy. It will compete with other corporate chatbots, including Copilot, Google’s Duet AI and ChatGPT Enterprise.

“We think Q has the potential to become a work companion for millions and millions of people in their work life,” Adam Selipsky, the chief executive of Amazon Web Services, said in an interview.

Amazon has been racing to shake off the perception that it is lagging behind in the A.I. competition. In the year since OpenAI released ChatGPT, Google, Microsoft and others have jumped into the frenzy by unveiling their own chatbots and investing heavily in A.I. development.

Most such systems use standard microprocessors along with specialized chips from Nvidia called GPUs, or graphics processing units. Instead, the system announced on Tuesday will be built with new Nvidia chips that include processor technology from Arm, the company whose technology powers most mobile phones.

The shift is a troubling sign for Intel and Advanced Micro Devices, the dominant microprocessor suppliers. But it is positive news for Arm in its long-running effort to break into data center computers.

Don Clark contributed reporting from San Francisco.

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