Sunday, June 23, 2024

Two months ago, Kyle Vogt, CEO of Cruise, a subsidiary of General Motors, expressed his belief that self-driving cars could make streets safer. However, Cruise now faces safety concerns of its own after one of its driverless taxis hit a woman in San Francisco, causing severe injuries. The incident has led to backlash from regulators, anxious employees, and skepticism about Cruise’s management and the future of the business. The California Department of Motor Vehicles accused Cruise of omitting crucial information about the incident from a video provided to the agency, leading to a suspension of its driverless operations. Cruise’s board has hired a law firm and consulting firm to investigate the incident and the company’s response. Critics of Cruise blame a tech industry culture, led by Vogt, that prioritized speed over safety. In a recent companywide meeting, Vogt acknowledged the loss of public trust and outlined plans to rebuild it. G.M., the parent company of Cruise, expressed its support for Cruise’s commitment to safety. However, the future of Cruise’s driverless operations and its financial burden on G.M. remain uncertain.

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