The Charlotte Sports Foundation quickly made calls to host a major women’s basketball game to start the 2023-24 season after the women’s NCAA Tournament set viewership and attendance records. They wanted to involve Final Four teams, so they reached out to Iowa and Virginia Tech. Both teams agreed to play. Next, the foundation secured a title sponsor, Ally Financial, for the game between the two Final Four teams in Charlotte. With the women’s national title game peaking at 13 million viewers last year, women’s college basketball is at an inflection point and presents a massive opportunity to make things happen. The NCAA president could potentially make extra money by splitting the women’s tournament from the other championships and selling the television rights separately. Big Ten commissioner Tony Pettiti could play a significant role in the growth of women’s college basketball as it enters its first bi-coastal conference. The NCAA and ESPN have the power and means to grow the sport even more by paying attention to the wealth of star power and elite teams this season. This season has the potential to change women’s college basketball, and it has been met with promising results already, including high viewership and upsets.