Monday, May 27, 2024

About a year after an unfortunate ad campaign, Balenciaga brought its fall 2024 show to the Hancock Park neighborhood of Los Angeles. The event was graced by the presence of celebrities such as Nicole Kidman, Kim Kardashian, Cole Sprouse, and Cardi B. The show was also streamed online for everyone to watch.

The show was a comeback and was focused on L.A. culture and its characters. Balenciaga aimed to showcase the variety of native dress and celebrate the city that had inspired the designer in his youth.

The collection featured different styles, from gym clothes and grunge to elegant suits and red carpet attire. Models walked the runway carrying oversized coffee cups, wearing chunky diamond chains, and also donned unique accessories created by the brand.

The show aimed to capture the essence of California while maintaining an ironic yet reverent approach. It may have relied on stereotypes, but it certainly marked Balenciaga’s return to the limelight.

Overall, the show was a fun and glamorous event, but it also raised the question of what comes next for the brand.

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